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PRMR Inc. Communications Blog

Benefits of Investing in Branding

Posted by PRMR Inc. Staff Writer on Feb 20, 2015 7:50:00 AM

branding

Become Easily Recognizable

‘Maybe she’s born with it. Maybe its …’ I’ll let you finish that one. Easy right? But why is that? It doesn’t say what the product is or what it does. That’s because Maybelline Cosmetics has established its brand as recognizable, memorable and trustworthy around the world. When you hear or see Maybelline’s tagline you know that the company is Maybelline, it’s a makeup company and you trust them because they have championed female beauty for generations.
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Promoting A Sports Event #olympicacademybarbados

Posted by Pamala Proverbs on Feb 7, 2015 7:16:00 AM


I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.

For this reason, I am very passionate about this workshop in which I will start the process of arming person in this position within local association with basic knowledge on how to draw attention and goodwill to their sport. In this workshop “Promoting A Sports Event,” we will focus on packaging messages for traditional and new media. We will look in depth at Twitter and breakdown the press release so that everyone will leave arm with this tool that is the chief weapon in the public relations arsenal.

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Topics: Sports, social media, twitter, communications planning,