Measuring Success in Communications
As a communications consultant, have you ever walked into a meeting with a business and at the end of your pitch been asked – “What is the ROI if we utilise your services?”
As a communications consultant, have you ever walked into a meeting with a business and at the end of your pitch been asked – “What is the ROI if we utilise your services?”
Public relations companies and communications consultants are often faced with moral dilemmas.