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PRMR Inc. Blogs

Wendy’s New Pigtails

How much money, advocacy, brokering and creativity went into making Wendy’s pigtails news? That was the question that popped into my mind when my daily Genieo pop-ups flagged the tittle “Wendy’s Pigtails Are Getting A New Tweak”. Of course that is an excellent headline for sparking anyone’s curiosity so I clicked on the link and read the news which lead to a video feed, and guess what? The video clip was of ABC reporting on Wendy’s pigtails. ABC! Can you imagine that? Excellent work Wendy’s PR team!

http://finance.yahoo.com/video/clevelandwews-20910953/new-wendy-s-logo-30839469.html

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Communicating

Even within a small communications company, communications can be ineffective. My boss always says “come on, we are selling communications we must be able to do it ourselves effectively every time.” Of course this is not always the case because effective communications is not simplistic. As human beings we communicate with every inch of our being and sometimes our intentions and what we communicate do no not match, there is a disconnect. Emails can be worst, as what we write may not be interpreted in the way we intend.

We are taught that communication must include both the transference of a message and the understanding of that message but sometimes that message is not always understood as a result of barriers.

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Leading the IABC Accreditation Completion Program in Barbados

“No man is an island!” This is one of my favorite sayings and with this as my mantra my goal after successfully completing my IABC accreditation was to get other professionals through this daunting but highly satisfying process. When five or more persons get together to do accreditation from a single chapter it is called an Accreditation Completion Program (ACP). The benefits are that you get a discount on your registration, you have a senior leader to help you through the process and of course a community, so to speak, of other individuals doing the program that you can use as sounding boards.

Of course having had to “wing it”, with no local support while I was doing the program, I find myself in a similar position as facilitator of the island’s first ACP. How is it going? It is very tough. After getting a record seven persons to register for the programme, (Sophia Cambridge, Sharon Marshall, Marilyn Sealy, Sara Odle, Novaline Brewster, Heather Barker and Lynda Holder), I was then faced with the task of finding them mentors. Persons who along with myself would assist them in getting through the portfolio stage which is the first real test. After this there is a written and oral exam. You need to pass all areas to complete and you must pass the portfolio before moving on to the exam.

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