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PRMR Inc. Communications Blog

How to galvanize support for a cause

Posted by Pamala Proverbs on Feb 21, 2017 9:28:58 AM

Advocacy is commonplace. There is a gazillion causes, all of which are important - from the rainforest, water conservation, saving the planet, hunger, AIDS, cancer, stray dogs, to saving the turtles and whales. As many causes as there are out there, there are as many opinions about them.  

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Topics: PRMR Inc, behaviour change, Public education

Communicating to Change Behaviour - Public Education and PR

Posted by PRMR Inc. Staff Writer on Feb 8, 2017 3:29:09 PM

As public relations practitioners, our daily roles centre on managing favourable public perceptions of our clients. We use a variety of tactics and mediums to do so, however, when it comes to public education campaigns, the very perceptions we spend so much time trying to shape must be converted into tangible changes in behaviour in order to be successful.

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Topics: prmrinc, pr, Communications, Education, behaviour change