Maintaining ethical principles in the pursuit of business goals – A Public Relations Perspective
Why is it that when people hear the job title Office Administrator, they tend to think that the person’s only duty is to sit behind a desk and answer the telephone? Not even a receptionist has that few duties.
Are you a small business or a large corporation, looking for new and innovative ways to promote your business in Barbados? Then take advantage of this opportunity to raise brand awareness, increase sales and support a worthwhile cause. The Breast Screening Programme is hosting its inaugural Walk and Extravaganza at the Garrison Savannah on June 16, 2012.
Now I understand totally why I am spending so much money on hair colour every week trying to keep up with my rapidly greying head of hair. According to PR Newser, it’s my job to blame! PRNewser has quoted CareerCast list of best, worst, most stressful, and least stressful jobs for 2012. At number seven on the most stressful list is the PR executive. My dream job, My passion!
Goodbye to Adrian Randall a steward in the fight against Heart Disease in Barbados. It’s paradoxical that what would eventually take his life was complications from this disease since he had made the fight against heart disease and strokes his passion since he and his late wife retired to Barbados.
There was a time when a press release was a press release, and advertising was advertising. The difference was clear.
The Public Relations Society of America has launched a project to have its members and others submit definitions for Public Relations. I read a number of stories surrounding this project and felt as if all of them were mine. Especially Rosanne Fiske’s story on your family not understanding what you do. When I worked at the Nation Newspaper as it Corporate Communications Manager, my mother was fine with that because she understood the concept of working for a reputable organization no matter the job. When I set up my own PR Agency she was however very worried for me because she could not fathom how I would make money and what service I was truly offering.
One of my favourite pastimes is reading. I try to read a book a month. Not always possible but I think that this exercise is important not only as a source of entertainment, but also as a source of education and inspiration.
Public Relations practitioners and communicators in general took social media for granted for a long time but now these social communities are the best and biggest things since slice bread. Everyday I open my email there is another invitation to attend a conference, seminar, webinar etc. on some social media tool like this one today for example from Amy Jefferies, Communications Director PR News.
As PR practitioners its not unusual to respond to hundreds of emails daily from our clients around the world. My personal email account is chalked full of emails from persons as far away as Australia, the UK and Africa.