There was a time when a press release was a press release, and advertising was advertising. The difference was clear.
Public Relations practitioners and communicators in general took social media for granted for a long time but now these social communities are the best and biggest things since slice bread. Everyday I open my email there is another invitation to attend a conference, seminar, webinar etc. on some social media tool like this one today for example from Amy Jefferies, Communications Director PR News.
Designing logos can be a fun challenge for an organisation. Fun because the process can uncover hidden talent with in the organization and a challenging...
Last night I retained the presidency of IABC Barbados. Having been a founding member of the chapter I am witnessing first hand its struggles and its mini victories. We started with just about five members, grew to 15 last year and now at the start of my 2nd year as president, we have 23 members.
I was listening to Mix 96.9 yesterday and what I heard was the preachers of social media and their impact on advertising prophesy come true.The country generally being a little behind on the Internet I was pleasantly surprised to hear a popular night spot, Jumbies, on the even more popular St. Lawrence Gap advertising a Face Book Friday evening bash.The ad was calling on the SUV group and all ‘face bookers’ to bring their Face Book home page with them for a special entry fee.They advertised Vampire shots and Slayer Martinis.My heart sang a song.I have been singing this song to my clients and everyone who would listen for a while now.There is a new information revolution going on around the world.