There was a time when a press release was a press release, and advertising was advertising. The difference was clear.
Kissing Cousins or Mortal Enemies :- A Panel Discussion hosted by IABC Barbados in association with CARILEC
Media Relations plays a key role in the corporate communicator's ability to deliver messages to the public. But what's the true nature of our relationship? Is it one of shared goals or conflicting ones? Can we be close, or should we keep our distance? Who needs whom the most?