Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that.
PRMR Inc. Communications Blog
In the PR business "perception is reality". I am not one to enter into political debates but the perception is that in Barbados when the Democratic Labour Party (DLP) is in power that the money interests move their business and money outside of the country which eventually topples the government. Why? Because the "perception" is that the DLP is the poor man's party and that they focus on social reform and people empowerment and do not put incentives in place for the wealthy as do the Barbados Labour Party (BLP) (or so it is presumed). Kind of the same perception that exists in the US with the Republicans and Democrats.
I was listening to Mix 96.9 yesterday and what I heard was the preachers of social media and their impact on advertising prophesy come true.The country generally being a little behind on the Internet I was pleasantly surprised to hear a popular night spot, Jumbies, on the even more popular St. Lawrence Gap advertising a Face Book Friday evening bash.The ad was calling on the SUV group and all ‘face bookers’ to bring their Face Book home page with them for a special entry fee.They advertised Vampire shots and Slayer Martinis.My heart sang a song.I have been singing this song to my clients and everyone who would listen for a while now.There is a new information revolution going on around the world.
Traditional modes of information dissemination are under threat. And this may seem a little blasé because we have been hearing this for some years, however there is clear and present danger on the horizon.Around the world a number of traditional media conglomerates have embraced the new dissemination modes but in the Caribbean, I would love to say we are playing catch up but really we have not fully woken up yet so no serious catch up has started.Everyone has the token website but the use of the social media techniques and other web based services does not even appear to be on the horizon. With our open door policy to the rest of the world our media houses are clearly making themselves vulnerable.The recent bid for Microsoft and Yahoo to join forces against Google is a sign of the impeding storm of mergers and acquisition for the all important advertising dollar. It will be interesting to see the survivors and their corporate strategies.
There is a sweet buzz sweeping the Caribbean about the profession that has me so excited I decided to join in quickly. Having been introduced to pr many light years ago in Jamaica I have witnessed a transformation in the way we do business then and now.