Green PR and CSR by Pam Proverbs edited by Jane Brome
Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that.
Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that.
In the PR business "perception is reality". I am not one to enter into political debates but the perception is that in Barbados when the Democratic Labour Party (DLP) is in power that the money interests move their business and money outside of the country which eventually topples the government.
I was listening to Mix 96.9 yesterday and what I heard was the preachers of social media and their impact on advertising prophesy come true. The country generally being a little behind on the Internet I was pleasantly surprised to hear a popular night spot, Jumbies, on the even more popular St. Lawrence Gap advertising a Face Book Friday evening bash.
There is a sweet buzz sweeping the Caribbean about the profession that has me so excited I decided to join in quickly. Having been introduced to pr many light years ago in Jamaica I have witnessed a transformation in the way we do business then and now.
Cheryl Procter-Rogers President of PRSA (2006) and Senior Consultant at A Step Ahead PR made her first visit to Barbados in February 2008 to officially launch PRMR Inc.</>