<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=zLH0m1a8FRh2O7" style="display:none" height="1" width="1" alt="">

All Articles

Posts about:

Perspectives

Wendy’s New Pigtails

How much money, advocacy, brokering and creativity went into making Wendy’s pigtails news? That was the question that popped into my mind when my daily Genieo pop-ups flagged the tittle “Wendy’s Pigtails Are Getting A New Tweak”. Of course that is an excellent headline for sparking anyone’s curiosity so I clicked on the link and read the news which lead to a video feed, and guess what? The video clip was of ABC reporting on Wendy’s pigtails. ABC! Can you imagine that? Excellent work Wendy’s PR team!

Read More

Communicating

Even within a small communications company, communications can be ineffective. My boss always says “come on, we are selling communications we must be able to do it ourselves effectively every time.” Of course this is not always the case because effective communications is not simplistic. As human beings we communicate with every inch of our being and sometimes our intentions and what we communicate do no not match, there is a disconnect. Emails can be worst, as what we write may not be interpreted in the way we intend.

Read More

Leading the IABC Accreditation Completion Program in Barbados

“No man is an island!” This is one of my favorite sayings and with this as my mantra my goal after successfully completing my IABC accreditation was to get other professionals through this daunting but highly satisfying process. When five or more persons get together to do accreditation from a single chapter it is called an Accreditation Completion Program (ACP). The benefits are that you get a discount on your registration, you have a senior leader to help you through the process and of course a community, so to speak, of other individuals doing the program that you can use as sounding boards.

Read More

Change and the Organization

Organizations should strive to have a culture that embraces change. This is important so that when change comes, as it always does, employees would not sabotage the organization because they already operate in a culture that is dynamic. In situations like mergers and acquisitions for example, managers can be sure that employees would be less resistant and would make a smooth transition into new cultures and territories if the culture already promotes development.

Read More

Tweeting and Responsible Sporting

A serious sports enthusiast, I was an Olympic Games junkie. I sat for hours in front of the television and watched sport after sport, living vicariously through the athletes. Appreciating fully the sacrifice, dedication and discipline that each athlete at the games had to endure to reach, let alone medal in the games.

Read More