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In the PR business "perception is reality". I am not one to enter into political debates but the perception is that in Barbados when the Democratic Labour Party (DLP) is in power that the money interests move their business and money outside of the country which eventually topples the government. Why? Because the "perception" is that the DLP is the poor man's party and that they focus on social reform and people empowerment and do not put incentives in place for the wealthy as do the Barbados Labour Party (BLP) (or so it is presumed). Kind of the same perception that exists in the US with the Republicans and Democrats.

There is a sweet buzz sweeping the Caribbean about the profession that has me so excited I decided to join in quickly. Having been introduced to pr many light years ago in Jamaica I have witnessed a transformation in the way we do business then and now.

As a little girl I remember hearing a family story were my brother as a very young child would repeat the slogan "Hopping and Lowe, 3 and 4 ". It was a Democratic Labour Party Slogan back in the 60's for the St. George Candidates Air Hopping and Somebody Lowe (wasn't even born this is a second hand story but I am sure you get the drift). My mom is a die hard D. She does not hide this fact even when the Ds were in the doldrums she would be tooting her loyalty.