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Communication is all about emotion and what better way to bring that out than through a video.

As a communications consultant, have you ever walked into a meeting with a business and at the end of your pitch been asked – “What is the ROI if we utilise your services?”

Purpose is what gives us the strength to carry on, if not through dire conditions, then through difficult changes, transitions, and situations.

It’s World Diabetes Month! With 3 in 10 Barbadians being diabetic the day (Nov. 14) should probably be declared a public holiday on the island. We at PRMR Inc. try to do our part through the Diabetes Today Magazine.

Right now I am stuck between a rock and a hard place. Do I go after my dreams or do I further my studies based on my promising future in office administration. It may be strange to hear but I do like working as an office professional. Then again I am starting to really become interested in event planning, should I go after that too. I love to cook and think the world or at least Barbados should know about it. Its been a while now since I did any real cooking I was a little depressed for over a year about the direction of my life and stopped baking and cooking. A little rusty now I guess.

Have you ever felt like no matter what you try to do your life was a routine? Work, home, sleep, work, home, sleep and the cycle just continues to be the same. Sometimes I just think it’s my laziness that stops me from getting up and going out there and making life more than routine but enjoyable. Most times I stay at home going crazy with boredom just because I cannot be bothered to move.

In 2006 I was the proud recipient of a driver’s permit. However, at 2012 I am not the proud recipient of a license. How pathetic, some may say, but I guess in my mind it was something I could always get and I kept on putting it off.

Have the young people in our society forgotten their manners? The first thing we are taught is how to address someone in authority.

How much money, advocacy, brokering and creativity went into making Wendy’s pigtails news? That was the question that popped into my mind when my daily Genieo pop-ups flagged the tittle “Wendy’s Pigtails Are Getting A New Tweak”. Of course that is an excellent headline for sparking anyone’s curiosity so I clicked on the link and read the news which lead to a video feed, and guess what? The video clip was of ABC reporting on Wendy’s pigtails. ABC! Can you imagine that? Excellent work Wendy’s PR team!

Even within a small communications company, communications can be ineffective. My boss always says “come on, we are selling communications we must be able to do it ourselves effectively every time.” Of course this is not always the case because effective communications is not simplistic. As human beings we communicate with every inch of our being and sometimes our intentions and what we communicate do no not match, there is a disconnect. Emails can be worst, as what we write may not be interpreted in the way we intend.