<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=zLH0m1a8FRh2O7" style="display:none" height="1" width="1" alt="">

All Articles

Posts about:

and

Public Relations Vs Marketing VS Event Planning

The old debate continues, what is marketing and what is PR? Is PR not just a part of Mc Carthy's Marketing Mix? Check out Cutlip, Center and Broom for a full debate on this, however I would tell you that if you take pigs to market you would get some money for them, however if you don't take the pigs but get every one in the market to talk about how great your pigs are you create goodwill for the pigs and by extension a loyal demand.

Read More

Getting Started In PR

Opportunities for Studies

In Barbados BIMAP offers an introductory course in PR that is taught by Sara Odle the PR Manager at Cable and Wireless. This is usually a three month course, running from April to June of each year and Sara being a seasoned practitioner is equipped with the knowledge to give students both an academic and practical business view on the topic. This is a good orientation for persons interested in a general knowledge of the area.

Read More