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PRMR Inc. Communications Blog

Five Important Public Relations Leadership Lessons

Posted by Pamala Proverbs on Mar 2, 2018 8:23:37 AM

I had the privilege of participating in a crisis masterclass in February. The one-week “Rapid Response Communication in a New Age” course targeted undergraduates in public relations at the University of Florida, but department chair, Dr. Marcia DiStaso, invited graduate students to attend. I am not going to tell you about the class itself (it was awesome). Instead I will tell you about the five things I learned from Linda Rutherford, Southwest’s chief of communications who flew all the way from Dallas to conduct the one-day crisis simulation, that are important to be successful as a public relations practitioner.

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Topics: public relations lessons, University of Florida, Southwest, PRMR Inc