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PRMR Inc. Communications Blog

Communicating to Change Behaviour - Public Education and PR

Posted by PRMR Inc. Staff Writer on Feb 8, 2017 3:29:09 PM

As public relations practitioners, our daily roles centre on managing favourable public perceptions of our clients. We use a variety of tactics and mediums to do so, however, when it comes to public education campaigns, the very perceptions we spend so much time trying to shape must be converted into tangible changes in behaviour in order to be successful.

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Topics: pr, prmrinc, Education, Communications, behaviour change