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iabc barbados

The Scorpion and The Frog: The nature of the relationship between journalism and PR?

The panel discussion hosted by the IABC and CARILEC, focused on the relationship between journalists and public relations practitioners: ‘Kissing cousins or Mortal enemies.’

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Kissing Cousins or Mortal Enemies :- A Panel Discussion hosted by IABC Barbados in association with CARILEC

Media Relations plays a key role in the corporate communicator's ability to deliver messages to the public. But what's the true nature of our relationship? Is it one of shared goals or conflicting ones? Can we be close, or should we keep our distance? Who needs whom the most?

Richard Thomas, VP Communications IABC Barbados
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