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PRMR Inc.’s remit at the IDB was to build awareness of the Bank’s work. Considering that the Government of Barbados is the IDB’s principal client, and not the people, it traditionally held a very low profile in the country. Furthermore, some mistook the Bank’s role for that of a commercial bank.

Barbados

Project Approach

PRMR Inc.’s remit at the IDB was to build awareness of the Bank’s work. Because the Government of Barbados is the IDB’s principal client, it traditionally held a very low profile in the country. A focus group on the Bank’s reputation conducted by PRMR Inc., revealed that persons (some professionals and university students) did not know the difference in the relationship of the IDB versus the International Monetary Fund (IMF) to the country, which caused people to view the Bank with skepticism. Furthermore, some mistook the Bank’s role for that of a commercial bank.

Solutions

To remedy this, PRMR Inc. was instrumental in building relations with the media for the IDB and developing corporate social responsibility initiatives such as The UWI Internship Program to bring the IDB’s work to the public’s attention.

____Students with IDB Officials and UWI officials
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Outcomes

PRMR Inc. also developed several communication assets for projects, such as the Enhanced Credit Guarantee Fund, including project videos, newspaper features, and blogs.

Project Timeline

August 2014 - September 2017