Bayview Hospital required a communications audit conducted with employees at different levels to determine their psychological contract with the company, what existed previously, and their expectations.
Project Approach
PRMR Inc. focused on the internal communications of the Hospital. A communications audit with staff at different levels was pursued to determine their psychological contract with the company, what existed previously, and their expectations.
Solutions
The communications plan implemented required a high level of staff participation in the plan’s execution, and ongoing communications about new developments within the Hospital. The communications methods included the use of a newly implemented newsletter, social media and graphics.
Outcomes
After three years in operation, the Hospital lost just one staff member who left for a better opportunity.
Employees reportedly are better informed, and morale is higher than under previous owners. This has translated into only positive comments on the Hospital’s lone social media platform, Facebook.
Project Timeline
January 2015 - November 2016