IABC Barbados is gathering momentum. Members are trickling in and the organisation will host its first event since its launch this September.
It will be a panel discussion on What Is PR's real function and Who should it report to. Yours truly is on the panel which also features Sara Odle of Cable and Wireless, Debra King of First Caribbean International Bank and Greg Hoyos of GHA DDB.
My take on the matter is that PR is a strategic function which informs organisations decision making process with regards to its relationships. It therefore must report to the most senior executive if it is to be effective. Of course a lot of organisations devalues or undervalues relationships as they cannot or refuse to see the correlation between the relationships they have with their various stakeholders and their success.
Not having a pr strategy is like having cancer. You go along oblivious thinking that everything is fine and then a serious crisis come along and your dead.
Come to the Panel Discussion and here more on this, or check out my paper on the topic later on this blog.