While catching up on my reading, I came across the story “Creativity Crisis” in the Public Relations Society of America’s Strategist Journal, Spring 2012. It spoke of public relations professionals getting high marks from their executives and business leaders for their “relationship building, political acumen, compelling writing and good strategy”. For creativity however, they looked elsewhere.
This would probably explain why graphic design in Public Relations firms is so hard to sell. When I first started my business I was given all the pitfalls of having an in-house designer and a shopping list of pr agencies who had abandoned this position after a few tries.
It truly is a challenge to keep the area going but having functioned without the position at the start of my business I am not prepared for the alternative of waiting days for artwork, and not being able to reach a graphic designer immediately to change a full stop. Added to this, I do consider myself a very creative person.
Following on the heels of the article then I was blown away when I saw the linked Youtube video which was submitted to the PR Professionals Group on LinkedIn. Danske Bank surprises the Danish football team at airport. Some very creative work from public relations practitioners, I like it!