<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=zLH0m1a8FRh2O7" style="display:none" height="1" width="1" alt="">

All Articles

Measuring Success in Communications

Posted by admin admin on Apr 26, 2013 10:39:59 AM

As a communications consultant, have you ever walked into a meeting with a business and at the end of your pitch been asked – “What is the ROI if we utilise your services?”

Now, as communications professionals we know our worth and we know what value we can bring to an organisation but how do we prove it?

Communication Measurement is a rapidly changing field and new techniques are constantly being introduced. With PR News’ PR Measurement Conference coming up in May, we wanted to look at – Why is Measurement Important in the area of Communication?

1. Companies pay attention to figures. If you want to get the attention of a company, you need to show how your services will impact their bottom line.

2. It adds to your credibility – measurements can be proven and tested.

3. It will push you to improve. We all need a little nudge sometimes and measurement data can show you where you are and where you can go.

There is a lot of discussion around communication measurement methodologies. No matter which methodology you use, the important thing is just get it done.


Topics: Bridgetown, blog, Communications

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all