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PRMR Inc. Blogs

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Why Retrenching is a Bad Word and 5 Things All Employers Should be Doing in Good and Bad Times

A number of companies are using Barbados’ economic recession as an excuse to “retrench” workers. As a public relations practitioner, I avoid the word. I would advise all my clients never to use it. What you call something matters, and your reputation is tied to your words. Google retrench and it would return definitions such as “reduce or diminish”.  

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8 Ways to Promote your Charity/Cause on a Zero Budget

As a public relations agency we are regularly contacted by charitable organizations that need help to raise funds or to promote their cause but are cash strapped having very limited funds to hire a communications professional. Most times the organizations have volunteers assigned to the role of public relations officer that lack the necessary skill set to do the job. If you find yourself in this position, here are eight strategies you can adopt, using both traditional and social media tactics, to help gain exposure for your cause.

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Five Important Public Relations Leadership Lessons

I had the privilege of participating in a crisis masterclass in February. The one-week “Rapid Response Communication in a New Age” course targeted undergraduates in public relations at the University of Florida, but department chair, Dr. Marcia DiStaso, invited graduate students to attend. I am not going to tell you about the class itself (it was awesome). Instead I will tell you about the five things I learned from Linda Rutherford, Southwest’s chief of communications who flew all the way from Dallas to conduct the one-day crisis simulation, that are important to be successful as a public relations practitioner.

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Musing on political support for sports

 Inside the Games, the major source for sports news around the world top story for its Thursday Febr. 1 newsletter read, "Putin apologises to Russian athletes for failing to protect them during doping scandal".  Could I possibly be reading correctly?  Is one of the most powerful men in the world apologizing to athletes for seemingly doing wrong?  Yes, he was!  But why would he do such a thing?  The fact is "sport and politics are inextricably intertwined and often work to demonstrate social, economic, or political supremacy over another nation."

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So, the South Coast of the Island is Having A Sewage Problem. What public relations measures should companies be taking?

For more than a year now the South Coast of the island has had a major issue relating to the sewage system, which is posing problems for businesses in that area as a result of foul odours, and rumours relating to food and water safety. This issue has escalated to crisis proportion. Despite this, I am yet to evidence a strategic communications plan from businesses in the area describing the environmental state of their business and what they are doing to protect the interest of stakeholders.

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6 Ways To Show Your Love For Barbados This Independence

Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the island. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are off to a slow start, some quite inexpensive or free and some that will demand a budget. Here are six ways to show your love for Barbados this 51st Independence.

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Corporate social responsibility and public relations in action

While the clear majority of businesses have put the public of Barbados on notice of pending price increases following the announcement of Budget 2017, Courts Barbados, or Unicomer as it is officially known, has taken the high road and has announced to its customers that it will continue to offer them the best market prices. This means that there will be no immediate price increases at Courts.

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The New Writer

I was doing my daily dose of reading this morning of news, current affairs and general topics of interest when suddenly a realization hit me – how short all the stories that I was reading were and the fact that most of them were laid out in point form. Of course, me being a thinker, I immediately started musing of what had accounted for this and the word that kept on recurring was the Internet.  

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Communicating to Change Behaviour - Public Education and PR

As public relations practitioners, our daily roles centre on managing favourable public perceptions of our clients. We use a variety of tactics and mediums to do so, however, when it comes to public education campaigns, the very perceptions we spend so much time trying to shape must be converted into tangible changes in behaviour in order to be successful.

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10 Tips For Running A Successful Home Office

2017 saw PRMR Inc. relocate into a fabulous upscale building called the Atrium in Haggatt Hall, also home to G&A Communications Inc. and FedNav.

This move was nearly ten years in the making because, for the most part, my employees and I were comfortably located at my home in St. James. However, I decided as the business grew and moved closer to its 10th Anniversary, it was time for it to reinvent itself and become better known on the island for our fantastic public relations work.  

Having successfully run a business from home all those years, I have decided to share some tips to help entrepreneurs who may decide to follow this path before taking the leap of faith to buy or rent office space.  

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How to start 2017 with a bang!

 As 2016 draws to a close, now is the time to be lining up some fresh business tactics to roll out as we usher in another year. Our ‘New Year’ business boosting strategies below will ensure your 2017 corporate activities start with a ‘bang’ and set up your year to be a productive and successful one. Here’s how to start 2017 with a bang!:

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6 Public Relations Tactics To Use At Christmas To Help Build Goodwill

We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year 2016. Now it's the season of giving and good cheer we thought that we would share this public relations tactics infographic with you to help you make your corporate gift giving decisions.

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How To Make Google AdWords Work For Your Business

As a company we prefer to focus on generating traffic and leads through inbound marketing because it builds long term value at a lower cost than advertising.  However, there is no doubt that there is a place for using online Ads for building traffic and leads for your business. According to Moz over 80% of search results now contains AdWords Ad placements. This shows that many companies and thus many of your competitors are using Google Adwords for their online campaigns.

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The Downside Of Social Media

 

The downside of social media was recently featured in the Nation newspaper.  The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page.  This comment held the reputation of two companies up to public scrutiny —  the newspaper and the company that was misrepresented.

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How Social Media Helps Boost Your Internal Communications

 

We’ve said it before, and we’ll say it again - internal communications is fundamental to building and maintaining a strong organisation. It is especially critical for larger companies to ensure core messages and business goals are received by a vast number of employees. Smaller and medium-sized businesses also require sufficient internal communications to keep staff informed of daily operations and build team morale.

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How To Earn More Press Coverage For Your New Product Or Service

 

So, your team has worked weeks, months, or even years, to develop a great new product or service. To ensure its profitability the next step is breathing in the oxygen and magic of marketing and PR to grab the attention of your customers.

How do you get the best media attention for all of your hard work? To help get you started, we’ve listed three ways to earn maximum press coverage for your new product or service below.

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How Public Relations Contributes To ROI

 

People invest in companies with the ultimate goal of making a return on investment (ROI). Traditionally, responsibility for the company’s ROI was the expressed mandate of sales and
marketing. Today however, all the company’s business units are being called to account for
the company’s profitability, whether in the form of budgetary control, research and
development, public relations or some other strategy.

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PRMR Inc. New Public Relations eBook By Pamala Proverbs

PRMR Inc. has published its first eBook.  Written by the company’s public relations guru, Pamala Proverbs, it is the first in a series of eBooks to be published by PRMR Inc.

According to Proverbs, “It is meant to be thought provoking, to push public relations to the forefront of business thinking as a bonafide strategy to propel business growth.

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How To Boost Your Marketing Performance Online: Using Video On YouTube To Drive Website Visits

In this four part series of blog posts we take a look at four of the best platforms for making your video content social. In our second post on this topic I took a look at Twitter as an option for showcasing compelling messages via videos to customers and clients. For this week’s article I explore using video on YouTube to drive website visits. 

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How To Boost Your Marketing Performance Online: Using Video On Twitter To Drive Website Visits

In this four-part blog series we take a look at four of the best platforms for making your video content social. In our first post on this topic I explored Facebook as an option for showcasing compelling videos to customers and clients. For this week’s article I will take a look at Twitter and how utilising video on this social media channel can be beneficial in driving traffic to your website.

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For Immediate Release - Do’s and Don’ts For Managing Embargoes

When I saw the title “For Immediate Release - Do’s and Don’ts for Managing Embargoes” on the Bull Dog Reporter email it immediately took me back to the time I tried my first embargoed piece in Barbados. Embargo “is the tactic of distributing news to reporters before a public announcement, with the understanding that the outlet won’t run the story until a specified day and time.” 

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How To Boost Your Marketing Performance Online: Using Video On Facebook To Drive Website Visits

In this 4 part series of blog posts we take a look at four of the best platforms for making your video content social and how to boost your marketing performance online. In our first post on this topic I take a look at Facebook as an option for where your brand can showcase its compelling videos to customers and clients. Facebook has over 8 billion daily views on the platform making it the second most popular platform around currently for video after YouTube. 

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4 Tips On How To Get More Twitter Followers For Your Business

Twitter I have found in my experience is one of the best platforms for building a relationship with potential customers. This social media channel has proved a great help in driving traffic to our website www.prmrinc.net. We have found it to be one of the best platforms for building a relationship with potential customers.  In this post we explore four tips on how to get more Twitter followers and how to ensure that the persons following are your buyer persona.

 

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The Importance Of Researching Keywords

The importance of researching keywords for your blogging titles will play a key part in attracting not just any traffic but the right traffic to your blogs. Having the right keyword is important because when persons type a specific query in their search engines they are more likely to see your results on the first page if you used the right keywords in your blog title. Tools such as Hubspot’s Keywords and Google’s Keyword Planner can help select keywords that will aid in optimising your blog.

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5 Great Blogging Platforms For Your Business

There are a plethora of great blogging platforms for your business available in 2016 and determining which option may be best for you can be time consuming. Really, best in this case means what blogging platform best fits your goals and technical skillsets. I will go through five options which I think should cover whatever type of website you want.

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The Role Of Public Relations In The Digital Age

In PRMR Inc.’s second podcast we discussed the role of public relations in the digital age.  I felt a sense of déjà vu as I discussed some of the concepts because I remembered similar discussions on the role of PR in the broadcast age, when radio and television started demanding greater accountability from companies.  The Internet, especially social media has intensified the pressure on companies to be responsive to customers and more importantly, be good corporate citizens.  

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4 Questions To Ask Before Starting A Blog

Anyone with an even passing interest in the online world has no doubt heard about blogging by now. A blog is a phenomenal tool for any business but we thought we would share a few questions that you and your marketing team should ask and answer before starting a blog. Using the questions we share in our post below should help your business to come up with a plan for starting your blog that helps you meet your organisation’s online marketing goals.

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3 Reasons Why Your Email List is More Important Than Social Media Following

Email sounds almost old school these days, however, the prolific rate at which social media platforms are springing up has made customised email lists/databases an essential tool for business. When properly leveraged, an opt in Email subscriber list can work hand in hand with your social media strategy by encouraging potential customers on your social media channels to subscribe to your list and alert your customer base of your new product, service or content offerings. Your email list is the beating heart of your company’s online marketing strategy. Here are three reasons why your email list is more important than social media following.  
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3 Great Contest Tools Your Business Can Utilise This Holiday Season

The Holiday Season is in full force with the lovely spirit of sharing and good cheer that Christmas brings. As a business you may be thinking of unique ways to thank your customers for their fantastic support. Consider an online contest.  Contests are an excellent way to both thank your current awesome customers and to expand your brand to a new audience by going viral.   Here are three great contest tools your business can utilise this holiday season.  We have chosen these three because they can match any budget, big or small.

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Deciding Which Social Media Platforms Your Organisation Should Use?

Social Media has become even more of a buzzword over the last few years with many brands rushing to join various platforms, some of which have well over 1 billion users. If you are deciding which social media platforms your organisation should use, this blog should help to address that.

First, before you make the headlong sprint to have your company on every single social media platform that’s buzzing right now, you should probably ask yourself or your marketing team a few questions.

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6 Public Relations Tactics To Use At Christmas To Help Build Goodwill

We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year 2015. Now it's the season of giving and good cheer we thought that we would share this public relations tactics infographic with you to help you make your corporate gift giving decisions.

Christmas is the one time of the year that everyone feels charitable. However, companies that live us to the title of "good corporate citizen" embrace their corporate social responsibility (CSR) and do good all year long. This type of giving is tied to the business and furthering the business goals. At Christmas time, however, we give ourselves a license to not only give for business reasons but to adopt a truly philanthropic ethos. I encourage you to embrace the season and give generously.  Here are six public relations tactics to use at Christmas to help build goodwill.

 

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Is Your Company's Website Search Engine Optimised (SEO)?

So you have invested in a beautifully designed website and feeling really good that you have a professional looking online presence.  But, do you know that there are about a billion websites on the World Wide Web, so is your company's website search engine optimised.  Customers find your physical location because they know the company, are referred, or they research the address online or in the directory (which is now also online).  Online customers, however, are most times searching without knowledge of a name or address.  They just know what product or service they want locally or internationally. 

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4 Reasons Why Your Business Should Be Blogging Today

Blogging is a tool that has been widely underutilised by many businesses, especially in the Caribbean region. Keeping your brand top of mind with customers is vital in the modern crowded marketplace, and with eCommerce being a major driver in boosting extra-regional revenue, Caribbean businesses need to utilise this excellent and virtually free tool. Regular blogging which provides solutions and educates your target persona both enhances your company's thought leadership in the field as well as its SEO. When a current/potential customer searches for a way to address a specific issue in your sector, your business blog should ideally be the one that is found at the top of their search engine result.  

Here are 4 reasons why your business should be blogging.

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How Public Relations Consultants Suggest Top Managers and Owners Approach M&As


 

While all eyes are fixed on how much or little shareholders of Bank Holdings Ltd will receive after the dust is finally settled in and out of court, my interest is on the public relations strategies that the company is engaged in to keep its stakeholders, especially employees, engaged and abreast of new business developments.

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10 Ways To Show You Love Barbados This Independence


Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the country. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are a late planner, some quite inexpensive or free and some that will demand a budget. Here are 10 ways to show you love Barbados this Independence.

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Event Promotion Tips – Spread The Word!

One of the most important considerations when planning an event is how you will promote it. Obviously, you want people to come. However, without the appropriate promotion to spread the word about your event, you essentially have no event at all! Some of our previous blogs have briefly touched on the aspect of event promotion, but here we take a more in-depth look.

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Risk Management Events

There was a time when officers of the Royal Barbados Police Force actually dreaded seeing me. Yes, the tables had turned. Instead of the police being a signal of trouble, I was their signal that work was on the horizon for yet another Nation Newspaper event – which were at the time some of Barbados’ largest events. These events created lots of fun for participants, but for motorists and local residents of the areas that the Nation Fun Walk and Fun Ride bypassed, for example, they created a temporary invasion or some might even say ‘annoyance’. Therefore, there was a need to work closely with the police to mitigate the disruption that this type of event could otherwise cause.

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How To Promote Corporate Social Responsibility Initiatives

It is a myth that a company should not promote its sustainability initiatives.

If you equate Corporate Social Responsibility (CSR) to altruistic giving, then perhaps promoting your actions would seem self-centered. However, if your Corporate Social Responsibility initiatives are strategic as well as enshrined in and support the organization’s objectives, then you would immediately understand the benefits of telling your company’s CSR story.

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Benefits Of Outsourcing Communications

It is fantastic how our point-of-view changes based on our vantage point.  When I worked in corporate, I thought consultants had it easy, no clock to punch and can send an invoice for all work done.  I was usually looking at the perceived benefit the individual was gaining versus what they brought to the table, a wealth of experience and an outsider’s view at the fraction of the cost of another employee.

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Best Practices For Engaging Your Community

 

Community engagement are two words that often polarise PR professionals.  For some, it is a fresh and inclusive way to communicate with the public – a great new challenge. For others, it’s a Pandora’s Box threatening the very core of traditional ‘one-way’ communications – and added hard work to our (already busy) schedules. Nevertheless, love it or loathe it, community engagement is here to stay.


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Six Signs That You Have Internal Communications Problems

 

Ongoing strategic internal communications and positive employee relationships are crucial to achieving any organisation’s mission and vision.

It’s important that top and supervisory management encourage employees to participate in the organisation’s activities by offering a consistent diet of company information. However, what is more commonly observed and one of the biggest challenges to business productivity, is a lack of an internal communications strategy.
 
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Rethinking Your Internal And External Communications Strategy

As a public relations practitioner who lives in Barbados, a country in which tourism is its primary industry, I am often questioned by my international colleagues at conferences about my tourism industry clients.  By this, they predominantly mean hotels.  Up to the time of my writing this blog we at PRMR Inc. have not had one hotel as a client and the reason for this became quite clear this week when I approached a senior executive from a West Coast Hotel about offering his company our services, his immediate response to me was that his company does not really do any marketing and public relations on the island since it targets overseas tourists to fill the hotel. My immediate response was what about your staff?  He was dumbstruck. 

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Benefits of Investing in Branding

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Become Easily Recognizable

‘Maybe she’s born with it. Maybe its …’ I’ll let you finish that one. Easy right? But why is that? It doesn’t say what the product is or what it does. That’s because Maybelline Cosmetics has established its brand as recognizable, memorable and trustworthy around the world. When you hear or see Maybelline’s tagline you know that the company is Maybelline, it’s a makeup company and you trust them because they have championed female beauty for generations.
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Promoting A Sports Event #olympicacademybarbados


I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.

For this reason, I am very passionate about this workshop in which I will start the process of arming person in this position within local association with basic knowledge on how to draw attention and goodwill to their sport. In this workshop “Promoting A Sports Event,” we will focus on packaging messages for traditional and new media. We will look in depth at Twitter and breakdown the press release so that everyone will leave arm with this tool that is the chief weapon in the public relations arsenal.

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10 Public Relations Tactics To Manage Your Company’s Reputation

A number of companies wait until they have a media crisis to turn to public relations.  The cat is already out of the bag and the public relations consultant brought in to clean up the mess has to play catch-up to get the company back on track toward rebuilding the brand’s reputation.  Like an individual, a company’s good name and reputation is priceless and needs to be closely monitored and well guarded against reputational threats. Here are 10 public relations tactics to help manage your reputation.

 

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Be Happy!

“You can’t punish me today because it’s International Day of Happiness,” says Karla, after I told her I was going to take off my belt because of the outstanding assignment she was working on. I thought that this was a ruse to get out of the bind she was in but nooooo, it really is international happy day.

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Observing A Royal

I am an old fashioned Barbadian. What does that mean? Well it means I am really proud and believe in respect and dignity. It also means that I am not star-struck by anyone, not even royalty. In my job at PRMR Inc. and otherwise, I have met stars, authors, international politicians, heads of multinational corporations etc. and do not have a picture to show for it.

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Communicating In A Recession

It’s no secret. The continuing unfavourable economic environment and increasing scarcity of financial resources have combined to make the attainment of corporate goals even harder.

In tough times like these, companies should be prudent in reaching out regularly to their stakeholders, and especially to their employees, with frank, open discussions on the state of their finances and their ability to stay afloat given the vast uncertainties that abound.

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Reflections - Southern Region Mini Conference in Barbados

Robin taking a picture of her cocktail at Cin Cin Restaurant. She said that she will definitely be back to Barbados

IABC Barbados created another piece of history on Friday Sept. 27 when it hosted one of the mini conferences in the Southern Region Conference series. Due to conflicting commitments at PRMR Inc. I was only able to take in just a half of this historic event, but by the time I arrived the tone of the event had already been set.

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Making Lists Key To Success

I have been pondering on what I wanted my first blog of the year to be about. Should it be about public relations, my other personal interests or should it be about the resolutions that I have made for 2013. It is January 15 and I have finally gotten over my writer’s block thanks to Linked In and Richard Branson. Having just read Branson’s blog on making lists I had an “aha” moment.

For the last 15 months or so I have been trying to implement into my life 10 principles as cited by Og Mandino in The Greatest Salesman in the World. I keep falling off the wagon, but whenever I am able to review my day the night before and plan the day ahead I am more productive and get more out of my day. Branson revealed his secret to success right there in that blog. He is a planner. He writes his ideas and work through his things to do everyday systematically. It is simple yes, but as I have found it takes discipline. Actually DISCIPLINE is my word for 2013. Somehow this word has stuck in my mind and there is the realization that nothing is achieved without a measure of discipline.

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Dreams and Aspirations

Right now I am stuck between a rock and a hard place. Do I go after my dreams or do I further my studies based on my promising future in office administration. It may be strange to hear but I do like working as an office professional. Then again I am starting to really become interested in event planning, should I go after that too. I love to cook and think the world or at least Barbados should know about it. Its been a while now since I did any real cooking I was a little depressed for over a year about the direction of my life and stopped baking and cooking. A little rusty now I guess.

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Settling

Have you ever felt like no matter what you try to do your life was a routine? Work, home, sleep, work, home, sleep and the cycle just continues to be the same. Sometimes I just think it’s my laziness that stops me from getting up and going out there and making life more than routine but enjoyable. Most times I stay at home going crazy with boredom just because I cannot be bothered to move.

What about work? Does your work seem routine? Well depending on the field of work, some jobs require the same action daily. For instance, a packer in a factory, the only thing they do all day is packing. But we may ask what can we do about it since it is the job we are paid to do.

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Setting Goals and Achieving Them

In 2006 I was the proud recipient of a driver’s permit. However, at 2012 I am not the proud recipient of a license. How pathetic, some may say, but I guess in my mind it was something I could always get and I kept on putting it off.

From teenage years I have always set goals and never seen most of them through, especially the most important ones. Yes, I am still young but it has always been my hope that by setting goals from an early age I would be able to accomplish many things in life be they personal, physical, spiritual or career goals.

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Wendy’s New Pigtails

How much money, advocacy, brokering and creativity went into making Wendy’s pigtails news? That was the question that popped into my mind when my daily Genieo pop-ups flagged the tittle “Wendy’s Pigtails Are Getting A New Tweak”. Of course that is an excellent headline for sparking anyone’s curiosity so I clicked on the link and read the news which lead to a video feed, and guess what? The video clip was of ABC reporting on Wendy’s pigtails. ABC! Can you imagine that? Excellent work Wendy’s PR team!

http://finance.yahoo.com/video/clevelandwews-20910953/new-wendy-s-logo-30839469.html

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Communicating

Even within a small communications company, communications can be ineffective. My boss always says “come on, we are selling communications we must be able to do it ourselves effectively every time.” Of course this is not always the case because effective communications is not simplistic. As human beings we communicate with every inch of our being and sometimes our intentions and what we communicate do no not match, there is a disconnect. Emails can be worst, as what we write may not be interpreted in the way we intend.

We are taught that communication must include both the transference of a message and the understanding of that message but sometimes that message is not always understood as a result of barriers.

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Leading the IABC Accreditation Completion Program in Barbados

“No man is an island!” This is one of my favorite sayings and with this as my mantra my goal after successfully completing my IABC accreditation was to get other professionals through this daunting but highly satisfying process. When five or more persons get together to do accreditation from a single chapter it is called an Accreditation Completion Program (ACP). The benefits are that you get a discount on your registration, you have a senior leader to help you through the process and of course a community, so to speak, of other individuals doing the program that you can use as sounding boards.

Of course having had to “wing it”, with no local support while I was doing the program, I find myself in a similar position as facilitator of the island’s first ACP. How is it going? It is very tough. After getting a record seven persons to register for the programme, (Sophia Cambridge, Sharon Marshall, Marilyn Sealy, Sara Odle, Novaline Brewster, Heather Barker and Lynda Holder), I was then faced with the task of finding them mentors. Persons who along with myself would assist them in getting through the portfolio stage which is the first real test. After this there is a written and oral exam. You need to pass all areas to complete and you must pass the portfolio before moving on to the exam.

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Change and the Organization

Organizations should strive to have a culture that embraces change. This is important so that when change comes, as it always does, employees would not sabotage the organization because they already operate in a culture that is dynamic. In situations like mergers and acquisitions for example, managers can be sure that employees would be less resistant and would make a smooth transition into new cultures and territories if the culture already promotes development.

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Tweeting and Responsible Sporting

A serious sports enthusiast, I was an Olympic Games junkie. I sat for hours in front of the television and watched sport after sport, living vicariously through the athletes. Appreciating fully the sacrifice, dedication and discipline that each athlete at the games had to endure to reach, let alone medal in the games.

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BIA Launches FCAA Biennale Conference

Left to right, CBC Presenters Doug Hoyte and Kimberley Skeete speaking to BIA Biennale Committee members Michael Lashley, Abigail Pilgrim and Gordon Ashby

The Barbados Institute of Architects (BIA) recently launched the 8th Biennale of the Federation of Caribbean Associations of Architects (FCAA). This distinguished regional conference will be headquartered at the Barbados Hilton Hotel from September 27 – 30, under the theme, “The Joy of Architecture”.

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The Office Administrator

Why is it that when people hear the job title Office Administrator, they tend to think that the person’s only duty is to sit behind a desk and answer the telephone? Not even a receptionist has that few duties.

Well for those of you who may not know, we office administrators also referred to as office managers, administrative managers and by other titles, do more than answer a telephone. As a matter of fact, we are the core of every successful business.

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I Protest. We are Creative!

While catching up on my reading, I came across the story “Creativity Crisis” in the Public Relations Society of America’s Strategist Journal, Spring 2012. It spoke of public relations professionals getting high marks from their executives and business leaders for their “relationship building, political acumen, compelling writing and good strategy”. For creativity however, they looked elsewhere.

This would probably explain why graphic design in Public Relations firms is so hard to sell. When I first started my business I was given all the pitfalls of having an in-house designer and a shopping list of pr agencies who had abandoned this position after a few tries.

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Are you busted?

I have always been pretty busty. From age 9 I was already in a bra and it seemed to me as if each year my breast grew larger and larger. During Secondary School I had to face the fact that my breasts were an unusual size for my age, which made me refrain from participating in any sporting exercise. As I got older my breasts always became an issue when it came to wearing certain clothes - paying high prices for one shirt. There was also the issue of occasional pains in my back and my breasts.

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Dr. Marketing: The Case of Dr Alfred Sparman

Dr Alfred Sparman has changed the face of Health Promotions in Barbados forever. Pushing the envelop, the entrepreneurial cardiologist whose entry to Barbados in 2001 was met with some resistance, has on top of this, made many turn to the fraternity’s professional code of conduct with regard to advertising.

Granted there is need for some research on the code and its rationale. My first thoughts however, as a student of communications, is that it is antiquated and has no place in our new capitalist society. What is so innately horrible about advertising that local professional codes of practice for doctors, lawyers and architects prevent them from doing so? This archaic rule maintains the status quo and gives the Establishment the edge, enforcing a level of conformity and conservatism that is speedily disappearing from the Bajan everyday reality.

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Religion Truly Social!

My blog post this week is more up Mariama’s street, she being a Christian, but when I stumbled on RD Magazine’s Blog Post on “Five Social Media Trends That are reshaping Religion,” I could not help but think about the meeting we had just last week with the PR Manager of the Barbados Port Inc., Freida Nicholls and her telling us that church is not the same without her ipad since she uses her Bible app in church, which she prefers to the physical bible.

Wherever you go now in churches, Reverends and Pastors are using tablets to deliver their messages. The Reverend at the Christ Church Parish Church, Canon Noel Burke has taken this even further by being a regular on twitter - very revolutionary for an Anglican priest. His status reads: “I love God, my family, technology and Coffee”.

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Public Relations Jobs Among The Most Stressful

Now I understand totally why I am spending so much money on hair colour every week trying to keep up with my rapidly greying head of hair. According to PR Newser, it’s my job to blame! PRNewser has quoted CareerCast list of best, worst, most stressful, and least stressful jobs for 2012. At number seven on the most stressful list is the PR executive. My dream job, My passion!

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Goodbye to Adrian Randall!

Goodbye to Adrian Randall a steward in the fight against Heart Disease in Barbados. It’s paradoxical that what would eventually take his life was complications from this disease since he had made the fight against heart disease and strokes his passion since he and his late wife retired to Barbados.

Having met Randall while working on the Nation’s Healthy Lifestyle Program years ago, I found him to be a very thorough and professional individual. Adrian even had a stint on the board of the Barbados Diabetes Foundation. A true non-communicable disease champion, he will be missed by the fraternity.

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Of Planes and Service

I could not help but jump all over this “I love JetBlue -- Customer Service Done Right” story in Forbes, especially after Mariama brought up the topic of customer service in her blog last week. Being a bit of a flight snob myself, Jet Blue never appealed to me because there is no business class service. The current economic climate however forced me to revaluate how I spend my money and since the back and front of the plane arrives at the same time, I made the decision that flying first/business class was one of those non-essential luxuries that could be cut.

In 2010, when I packed my bags and headed off to Vancouver to pursue my ABC accreditation I decided to give Jet Blue a try - The wonderful equalizer plane that has everyone on the same level.

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Good Going Senator Kerry-Ann IFill

This is a wonderful age to be living in - electricity, telephony, air travel, Satelites in outer space, A Black American President and now a blind woman, President of the Barbados Senate. Good going Kerry-Ann Ifill. This is brilliant on 2 counts: first female President and a differently abled person to boot.

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Of Boys And Winners of the Barbados Port Inc Essay Competition

I love kids. Especially boys. And another boy stole my heart yesterday at the Barbados Port Inc.’s 50th Anniversary Schools’ Essay Competition Awards Ceremony. He was so small that the Hilton Hotel staff had to put in a riser for him to stand on to read his winning essay in the 9-11 age group.

ZahRah Yaycobe A Yaycobe of The Rock Christian Primary School was awesome. His winning essay was nothing short of creative and his delivery was brilliant. One of the very pleasant musings from this competition was that if our men and boys are under threat from females, then they must be on the come back as boys won out in two of the three categories.

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Public Relations Defined

Public Relations Defined

The Public Relations Society of America has launched a project to have its members and others submit definitions for Public Relations. I read a number of stories surrounding this project and felt as if all of them were mine. Especially Rosanne Fiske’s story on your family not understanding what you do. When I worked at the Nation Newspaper as it Corporate Communications Manager, my mother was fine with that because she understood the concept of working for a reputable organization no matter the job. When I set up my own PR Agency she was however very worried for me because she could not fathom how I would make money and what service I was truly offering.

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Its Time to Break the Social Media Stigma

Public Relations practitioners and communicators in general took social media for granted for a long time but now these social communities are the best and biggest things since slice bread. Everyday I open my email there is another invitation to attend a conference, seminar, webinar etc. on some social media tool like this one today for example from Amy Jefferies, 
Communications Director
 PR News.

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Why NGOs in the Caribbean should embrace social media?

Having spent the better part of my Saturday developing my professional skills learning the intricacies of websites and networking; in one more week (if I pass the test) I will be a CIW (Certified Internet Web Professional) Site Development Associate. This means I will be competent in building basic websites.

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Never Say "No Comment!"

One of my favourite areas in public relations is working with the media. Having worked alongside journalists for 10 years at the Nation newspaper as its communications specialist- “I get them.”

I loved to pass through the newsroom when there was a good story brewing. The discussions, the possible treatments as well as the circulation department’s excitement in the whole matter as it spelt paper sales - the news dynamic is a very enthralling and captivating one.

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Business Owners Employee Challenges

On PRMR Inc.'s blog this week Mariama pointed readers to 101 tips for leaders and reading the post I could not help but think what tips are there not just for a manager, but also for a business owner especially in these harsh economic times. Being a public relations consultant who preaches employee engagement and creating a positive work environment, I am very cognizant about practicing what I preach as a business owner.

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Blogging Is For Everyone

"Blog" is a shortened version of the word "weblog". Information is stored online either for private viewing or open to the general public. A blog can often report diary-type commentaries and provide relevant links to articles on other websites. The articles follow the order in which they were updated to the blog site. Blogs address all the different phenomena that we face as a people. Blogging isn’t limited to a particular age group or profession. People blog about fashion, cars, politics, social issues and more…

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IABC Barbados Has A New Board

Last night I retained the presidency of IABC Barbados. Having been a founding member of the chapter I am witnessing first hand its struggles and its mini victories. We started with just about five members, grew to 15 last year and now at the start of my 2nd year as president, we have 23 members.

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PR Practioners Don't Think Up Stories: My Response to Mail Online Story

I read the Mail Online story “Insider reveals: PR men would think up a story and Rebekah’s Sun and News of the World would run it word for word. Some were complete fiction” (http://www.dailymail.co.uk/news/article-2013046/Rebekah-Brooks-Sun-News-World-run-fictional-stories-insider-claims.html) and was pretty much disgusted as a former journalism student and more so as a seasoned PR practitioner.

Clearly the story was fired with the passion of a disgruntled employee but despite this fact I took issue with the salacious depiction of the field of public relations. I take issue with the suggestion that we in the profession ‘think up’ stories. Yes writing is a big part of what we do, but to say we sit and dream up stories for clients shows a total disregard and lack of respect for the profession. Professional Code of Ethics governs the way the majority of professionals work on a daily basis. Both PRSA (http://www.prsa.org/aboutprsa/ethics/) and IABC (http://www.iabc.com/about/code.htm) have these codes prominent on their websites.

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The Importance of Communications

Communications is easily overlooked, but the ability to communicate effectively is necessary to convey the thoughts and visions of an organisation to people. Speech and words are the mediums to convey directions and provide synchronization. Without communication, there is no way to express thoughts, ideas and feelings.

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Be Remarkable

I copied this from Judette's Facebook. Why? - because only last weekend someone asked me about putting merchandise from my company PRMR Inc. in a bag of give-a-ways for a Jazz show.

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The Press Release and The Press Conference- Tools and Tactics

You know the saying the more things change, the more they remain the same.Well I was at a gathering of PR professionals recently and a number of issues came up. None of them were new, which was no surprise. But what did surprise me was that the topics that received the most attention were not new media and social networks on the web, what received the most dialog were the century old press release and press conference.

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Hello IABC

Well we have made the first step! After a successful meeting of a good mix of Barbados' pr stalwarts, mid-career professionals, newbies, and individuals interested in the profession, a board of management have been chosen to do the work to get the Barbados Chapter of IABC off the ground.

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Perception Versus Reality

In the PR business "perception is reality". I am not one to enter into political debates but the perception is that in Barbados when the Democratic Labour Party (DLP) is in power that the money interests move their business and money outside of the country which eventually topples the government. Why? Because the "perception" is that the DLP is the poor man's party and that they focus on social reform and people empowerment and do not put incentives in place for the wealthy as do the Barbados Labour Party (BLP) (or so it is presumed). Kind of the same perception that exists in the US with the Republicans and Democrats.

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Social Media Penetrating Popular Culture

I was listening to Mix 96.9 yesterday and what I heard was the preachers of social media and their impact on advertising prophesy come true.The country generally being a little behind on the Internet I was pleasantly surprised to hear a popular night spot, Jumbies, on the even more popular St. Lawrence Gap advertising a Face Book Friday evening bash.The ad was calling on the SUV group and all ‘face bookers’ to bring their Face Book home page with them for a special entry fee.They advertised Vampire shots and Slayer Martinis.My heart sang a song.I have been singing this song to my clients and everyone who would listen for a while now.There is a new information revolution going on around the world.

Traditional modes of information dissemination are under threat. And this may seem a little blasé because we have been hearing this for some years, however there is clear and present danger on the horizon.Around the world a number of traditional media conglomerates have embraced the new dissemination modes but in the Caribbean, I would love to say we are playing catch up but really we have not fully woken up yet so no serious catch up has started.Everyone has the token website but the use of the social media techniques and other web based services does not even appear to be on the horizon. With our open door policy to the rest of the world our media houses are clearly making themselves vulnerable.The recent bid for Microsoft and Yahoo to join forces against Google is a sign of the impeding storm of mergers and acquisition for the all important advertising dollar. It will be interesting to see the survivors and their corporate strategies.

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PR Landscape

There is a sweet buzz sweeping the Caribbean about the profession that has me so excited I decided to join in quickly. Having been introduced to pr many light years ago in Jamaica I have witnessed a transformation in the way we do business then and now.

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PRMR Inc. se presenta oficialmente en Josef's Restaurant

BRIDGETOWN, Barbados, 8 de febrero / PRNewswire / -- La más nueva empresa de relaciones p#195#186blicas de Barbados, PRMR Inc., se presenta oficialmente el martes 12 de febrero de 2008 en un c#195#179ctel de recepci#195#179n, en el galardonado Josef's Restaurant, St. Lawrence Gap, Christ Church, a las 7 p.m.

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Event Planning

Event Planning is simple but complex. It is simple because all the tasks required are very simple to execute. It becomes complex because once you get deep into the planning of the event you have tons of simple things to do but if any of these are neglected it can cause a crisis for your event. A simple item like a bottle opener missing at a fun day may through a damper on the event.

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Public Relations Vs Marketing VS Event Planning

The old debate continues, what is marketing and what is PR? Is PR not just a part of Mc Carthy's Marketing Mix? Check out Cutlip, Center and Broom for a full debate on this, however I would tell you that if you take pigs to market you would get some money for them, however if you don't take the pigs but get every one in the market to talk about how great your pigs are you create goodwill for the pigs and by extension a loyal demand.

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Getting Started In PR

Opportunities for Studies

In Barbados BIMAP offers an introductory course in PR that is taught by Sara Odle the PR Manager at Cable and Wireless. This is usually a three month course, running from April to June of each year and Sara being a seasoned practitioner is equipped with the knowledge to give students both an academic and practical business view on the topic. This is a good orientation for persons interested in a general knowledge of the area.

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