Training Resources

There are two resources available from this training workshop.  The powerpoint presentation and a case study template.


The template was borrowed from our partners Demand Metric.  It is intended for use by students of the Advance Sports Management course to help in formulating a casestudy for Module 6: Organising A Major Sport Event.


Best Practices

  • Always base your Case Study on an issue that has a significant impact on your target audience.
  • What are the problems that your solution solves?
  • Support your Case Study with hard numbers.
  • Use charts, tables, figures or statistics where applicable to enhance your credibility, but don’t overload.
  • Avoid using proprietaryterms or technical jargon. Insert names, titles, and quotes from customers or partners involved. Communicate both the expected and achieved Return on Investment.