PRMR Inc. Blogs

So, by now you get it that looking out for your employees and the community is good for business.  But, what about the environment?  Being environmentally conscious is also good for business. 
 

The value that Corporate Social Responsibility (CSR) initiatives have on an internal organisational culture is most times overlooked.  Often, so much emphasis is placed on what’s happening on the outside of an organisation that many companies neglect to turn their CSR focus inwards, as well.

It is a myth that a company should not promote its sustainability initiatives.

If you equate Corporate Social Responsibility (CSR) to altruistic giving, then perhaps promoting your actions would seem self-centered. However, if your Corporate Social Responsibility initiatives are strategic as well as enshrined in and support the organization’s objectives, then you would immediately understand the benefits of telling your company’s CSR story.

Corporate Social Responsibility (CSR) is a concept that can mean different things, to different people. It’s also known as corporate citizenship, responsible business, corporate sustainability, just to name a few. However, at its essence, what CSR aims to do is represent a company’s sense of social responsibility for its corporate actions.