A good place to start is the newspaper. Look at the newspaper’s style and match it as much as you can. Editors like copies which they do not have to rewrite completely to use. Remember that the newsroom is one of the most busy places to work. As a journalist you are under pressure to produce quality articles for around the clock production.
The old debate continues, what is marketing and what is PR? Is PR not just a part of Mc Carthy’s Marketing Mix? Check out Cutlip, Center and Broom for a full debate on this, however I would tell you that if you take pigs to market you would get some money for them, however if you don’t take the pigs but get every one in the market to talk about how great your pigs are you create goodwill for the pigs and by extension a loyal demand.
So you are interested in becoming a PR professional? My guess is that you were no good at Maths, could not bother with all the legal jargon, could not draw a straight line to save your life so you thought that your best bet was journalism. In doing your journalism studies you stumbled on PR and woolla you are here on my site.
One of my favourite things is teaching. This Saturday I have the opportunity to facilitate Module 6 of the Barbados Olympic Academy's Advanced Sports Management Course. The Module, the final of six takes a look at the organization of a sporting event.