PRMR Inc. Blogs

Email sounds almost old school these days, however, the prolific rate at which social media platforms are springing up has made customised email lists/databases an essential tool for business. When properly leveraged, an opt in Email subscriber list can work hand in hand with your social media strategy by encouraging potential customers on your social media channels to subscribe to your list and alert your customer base of your new product, service or content offerings. Your email list is the beating heart of your company’s online marketing strategy. Here are three reasons why your email list is more important than social media following.  

The Holiday Season is in full force with the lovely spirit of sharing and good cheer that Christmas brings. As a business you may be thinking of unique ways to thank your customers for their fantastic support. Consider an online contest.  Contests are an excellent way to both thank your current awesome customers and to expand your brand to a new audience by going viral.   Here are three great contest tools your business can utilise this holiday season.  We have chosen these three because they can match any budget, big or small.

In the first of our regular Podcasts on all things Communications related, Pamala, founder of Barbadian communications company PRMR Inc. is joined by Inbound Marketer Josiah to discuss the topic of using online tools to increase brand awareness for your business.

Social Media has become even more of a buzzword over the last few years with many brands rushing to join various platforms, some of which have well over 1 billion users. If you are deciding which social media platforms your organisation should use, this blog should help to address that.

First, before you make the headlong sprint to have your company on every single social media platform that’s buzzing right now, you should probably ask yourself or your marketing team a few questions.

I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.

I am a firm believer in the concept “perception is reality.”  After all, it is the business that I am in, managing public perceptions.  This concept has even been adopted as PRMR Inc.'s slogan "Managing Perception. Promoting Reality."  

Being a professional communicator, I have used Twitter lots of times as a communications tool. I promote it to my clients at PRMR Inc. because social media is important. You need to monitor and respond to your stakeholders, and you need to feed them information in the mode that they prefer. Yada yada yada.