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PRMR Inc. Blogs

PR for Public Relations

In Barbados, in secondary school we are required to select subjects early; know and stick to a particular career path, all at the tender age of 13 or 14 despite having no world experience and certainly as the old people would say ‘never even seen a star pitch.’ For students like I was, who were unsure what they wanted to do but felt uncompelled to follow a traditional career as a lawyer, doctor or accountant; this decision probably did not come until late.

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Of Monopolies and Consumer Woes

The economic crisis has herald a worrying paradigm for the consumer and that is the reemergence of monopolies. With small businesses crumbling under the economic pressure, large conglomerates are taking the opportunity to buy up limping companies to build capacity.

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Dr. Marketing: The Case of Dr Alfred Sparman

Dr Alfred Sparman has changed the face of Health Promotions in Barbados forever. Pushing the envelop, the entrepreneurial cardiologist whose entry to Barbados in 2001 was met with some resistance, has on top of this, made many turn to the fraternity’s professional code of conduct with regard to advertising.

Granted there is need for some research on the code and its rationale. My first thoughts however, as a student of communications, is that it is antiquated and has no place in our new capitalist society. What is so innately horrible about advertising that local professional codes of practice for doctors, lawyers and architects prevent them from doing so? This archaic rule maintains the status quo and gives the Establishment the edge, enforcing a level of conformity and conservatism that is speedily disappearing from the Bajan everyday reality.

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