How much money, advocacy, brokering and creativity went into making Wendy’s pigtails news? That was the question that popped into my mind when my daily Genieo pop-ups flagged the tittle “Wendy’s Pigtails Are Getting A New Tweak”. Of course that is an excellent headline for sparking anyone’s curiosity so I clicked on the link and read the news which lead to a video feed, and guess what? The video clip was of ABC reporting on Wendy’s pigtails. ABC! Can you imagine that? Excellent work Wendy’s PR team!