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PRSA Chair Rosanna Fiske Statement on News Corp.'s Crisis Response

Posted by PRSA Newsroom on Jul 18, 2011 1:00:00 AM
Commenting on the escalating crisis surrounding the News Corp. phone-hacking scandal, Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA), today issued the following statement regarding the reputational fallout for News Corp. and the company's response:
News Corp. misguided response to the escalating phone-hacking scandal will undoubtedly become a case study for business schools and public relations professionals on the potential perils of not properly managing the reputations of all of a company 's assets. In trying to make excuses for unethical actions by some News of the World reporters and editors, Rupert Murdoch has demonstrated a profound lack of understanding of how his actions and words influence the public.

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