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Jammin#8217 Enhances Tourism Product

Posted by Pamala Proverbs on Jul 2, 2009 2:55:07 PM
Pamala Proverbs

The local tourism sector received a major boost recently with the launch of Barbados#8217 newest catamaran, Jammin#8217 where featured speaker at the launch, Deputy Chairman of the Barbados Tourism Authority Mr. Austin Husbands, said that the sailing service was integral to Barbados#8217 tourism product.#160

Mr. Husbands expressed the support of the Barbados Tourism Authority for initiatives such as Jammin#8217 Catamaran Cruises, highlighting that the biggest foreign exchange earner was the tourism industry. Jammin#8217s business strategy targets both locals and tourists. They have designed an exciting island experience through sailing that is attractive to visitors but is creative enough to capture the imagination of locals.

They have already started to carve a niche in the leisure market. Employing eight full-time staff, the Catamaran also generates income for a number of local suppliers, from caterers and entertainers to marketers and accountants.

#160According to Jammin#8217s captain, Roger Kelly, #8220The vessel#8217s modern features and friendly crew makes it the best choice for on the sea fun.#8221 He said that all of the cruises have delectable buffet meals and a well stocked bar. In the water activities include swimming with the turtles, snorkeling, fishing and diving. Jammin#8217 also offers custom designed cruises to meet the discerning tastes of our guests.

Jammin#8217 arrived on the island two months ago from the US Virgin Islands. To date, they have hosted over 40 cruises, most of which have been fully booked.

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